That 3 Billion
by Tony Dean
My previous article I wrote called "One Point
Two Billion" attracted quite some attention,
the downloads through all the article syndication
services has been astronomical compared to any other
articles I wrote which are still with them.
It seems the numbers game is popular not only with
the accountancy profession, but with just about
anyone running a website who is interested in more
sales from anywhere in the world.
The internet has proved to be the great leveller,
even a grandmother I know has made hundreds of thousands
of dollars just from publishing a couple of e-books,
business of that magnitude is not now confined to
those people with large sums of investment capital,
teams of accountants, planners, secretaries, swanky
offices etc. Anyone, even you, can make money regularly
on the internet, just aim for a goal and 'go for
The costs of setting up have never been lower, the
ease of making web pages has never been easier,
( I make my web pages in Notepad, which is on every
Windows computer), and the potential audience for
your web pages has never been larger. So what are
you waiting for?
The sheer mountain of information available through
e-books on any subject and especially on setting
up a business on the internet would take you a lifetime
to read through, so just be selective and read only
what you need to know about and get started in that
business. Businesspeople who have 'been there-done
that', have written up an enormous amount of e-books
to pass on their knowledge and experience, pitfalls
to avoid, how to spend your advertising dollars,
and just about everything else you need to know
about to ensure success. So profit from their experience,
avoid the pitfalls, do what they say you should
do, and you should be in a profitable business in
no time, just the way they did it. No large sums
of investment are needed, just time and dedication.
If you provide an excellent service that benefits
all your clients, they will recommend you to their
friends, if on the other hand you want to be a 'scammer'
and a 'fly by night' operator determined to 'rip-off'
as many people as possible, you will come to grief.
You will find your web hosting account rapidly terminated,
your e-mail account likewise, and your name plastered
all over the forums and newsgroups. You get out
of life exactly what you put in.
There are still mysteries about life we still don't
understand and this is the reason we come to grief,
but on the other hand, if you work for the benefit
of others, this 'mystery of life', for want of a
better name,cuts in and helps us along, we go with
the flow and good things start to happen.
I could tell you of many experiences I have had,
both good and bad, which I have learnt a great deal
from, but space precludes that, maybe one day.
All right, you win, I will tell you of one particular
incident more recently and then move on with this
I carried a St.Christopher medallion on a gold chain
in my wallet for six years, given to me by the wife
of a good friend overseas, 'it will keep you safe'
she said. I received a new wallet for a Christmas
present and changed everything in the old wallet
into the new one, except the St. Christopher medallion,
it was looking a bit 'worse for wear' and I decided
to put it in the cupboard.
That day I lost my mobile phone!
For two whole days I felt a loss which can only
be described as a 'bereavement'. I had lost touch
with the network I was attached to night and day,
seven days a week, I felt bereft. I did not know
if someone was trying to ring me, whether something
was urgent I had to know about, my sense of loss
Was this to do with the St. Christopher medallion?
I thought surely not.
That was on the Tuesday, by Thursday morning I had
decided to put that 'good luck' St. Christopher
medallion into my new wallet.
My mobile phone turned up via a 'good samaritan'
who would take no money as a reward whatsoever.
I was never more pleased to see my mobile phone.
So what happened here?
Was it something to do with the St. Christopher
Was it because I had 'bad thoughts' that it was
the 'worse for wear' so discard it as inconsequential?
I don't know the answer.
There have been too many such incidents in my life
it would take volumes to relate the details.
We don't know these 'mysteries of life' but one
thing is important -keep a positive outlook to everything
and everyone and good things will happen for you.
It's difficult to visualize how many people that
are out there who can log on to your website. It's
also difficult to understand what kinds of people
they are, what background and education they have
had. Why they are logging on to your new site. What
do they expect to see, or learn, or buy?
How will they benefit from visiting your site?
Will they buy a good product, or learn something,
or get some amusement or entertainment from it?
Here are some figures to think about:
1. Adults aged 65 and over are the fastest growing
age group taking to the internet, according to Nielsen/Netratings.
The number of adults from around the world over
65 who use the internet has grown by 25% over the
past twelve months, with 9.6 million now accessing
the web. The number of female seniors has seen the
most significent growth, jumping 30%. Male seniors
jumped by 20%.
2. 44% of Western European internet users shopped
online during 2003. (Jupiter Research).
3. 55% of the population of Spain are expected to
be using Broadband internet by the end of this year.
4. 50% of the U.S. population expect to be using
Broadband internet by 2008.(Jupiter Research)>
5. 1 in 5 internet users download music according
6. Online shoppers in Australia for DVDs. is now
the fifth fastest growing online purchase category
after travel, concert tickets, accomodation, and
books, growing by 30% (ACNielsen Consult).
7. 22% of U.S. consumers shop online at work.
8. 67% of 12 to 24 year olds online in the U.S.
have downloaded music from the net.
9. 40 million Americans have downloaded music from
the net, equivalent to one-fifth of the U.S.
It's not hard to see that the net is a hive of activity
and people are paying for things they want, music
Content has not been a thing that people have been
keen to pay for except sex sites, one of the most
successful ecommerce businesses of all time. Newspapers
online charge for content with some success, but
a survey by Jupiter Media Metrix claims that 70%
of adult online users don't see why they should
pay for content. The researchers project that revenues
will only grow to $US5.8 billion by 2006 for online
content! Of that revenue the highest earners will
be "Audio and Video Entertainment and Games'.
This survey also shows that 42% of net users grudgingly
expect that over time they will have to pay for
content on the net.
So, which way will you go?
Will your site be a subscription only site charging
a monthly fee to access the content? Look at the
history of one such subscription only site called
Salon Magazine. They changed to a subscription only
site and over the first six months only signed up
25,000 users, out of 3.8 million users per month
who used the site previously.
Statistics are a wonderful thing as many accountants
know too well. Will you be guided by all the statistics
available through all the research companies out
there when you build your website?
Yes, the numbers game attracts a lot of attention
has I stated at the beginning of this article. Always
remember though, that all these users in these stats
are only human beings and want, need, and desire
pretty much the same things you do, and set up your
website accordingly. There are enough humans out
there to visit your website, whatever you decide
Oh, and did I mention?
The worlds population of humans is now 3 BILLION!
The author Tony Dean runs a web site where he has
free ebooks for instant download as well as sells
ebooks and software. "The Best Ebook and Software
Site On The Net!" Http://www.ebook-sales.com
About the Author
Published author runs a web site selling e-books